PeopleSettings.ReadWrite.All

const options = {
	authProvider,
};

const client = Client.init(options);

const profileCardProperty = {
  directoryPropertyName: 'CustomAttribute1',
  annotations: [
    {
      displayName: 'Cost Center',
      localizations: [
        {
          languageTag: 'ru',
          displayName: 'центр затрат'
        }
      ]
    }
  ]
};

await client.api('/admin/people/profileCardProperties')
	.post(profileCardProperty);

Import-Module Microsoft.Graph.Identity.DirectoryManagement

$params = @{
	directoryPropertyName = "CustomAttribute1"
	annotations = @(
		@{
			displayName = "Cost Center"
			localizations = @(
				@{
					languageTag = "ru"
					displayName = "центр затрат"
				}
			)
		}
	)
}

New-MgAdminPeopleProfileCardProperty -BodyParameter $params

# Code snippets are only available for the latest version. Current version is 1.x
from msgraph import GraphServiceClient
from msgraph.generated.models.profile_card_property import ProfileCardProperty
from msgraph.generated.models.profile_card_annotation import ProfileCardAnnotation
from msgraph.generated.models.display_name_localization import DisplayNameLocalization
# To initialize your graph_client, see https://learn.microsoft.com/en-us/graph/sdks/create-client?from=snippets&tabs=python
request_body = ProfileCardProperty(
	directory_property_name = "CustomAttribute1",
	annotations = [
		ProfileCardAnnotation(
			display_name = "Cost Center",
			localizations = [
				DisplayNameLocalization(
					language_tag = "ru",
					display_name = "центр затрат",
				),
			],
		),
	],
)

result = await graph_client.admin.people.profile_card_properties.post(request_body)